![]() Nike and Vanessa Bryant to establish basketball center "Nike donating 100% of the net proceeds yearly for Gianna's shoes to our Mamba and Mambacita Sports Foundation."Īccording to Nike, May 1 is the earliest date they’re looking to release the renewed partnership, which would have been Gianna Bryant's 16th birthday. "With this new partnership, fans will soon be able to have access to Kobe and Gigi Nike products for years to come," Vanessa Bryant said. In addition to re-releasing Bryant’s shoes, and possibly his six post-career models as well, Nike also sets to launch a new Gigi Bryant shoe series, with all proceeds going to charity. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come." New 'Gigi' shoe series for charity His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. John Donahoe, Nike's president & CEO said in a statement that " Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game. Vanessa and Nike’s objective is not just to bring back the star’s 11 signature Kobe shoes worn by Bryant during his career, but to also start initiatives to honor Bryant's legacy and make youth sports accessible to young athletes. ![]() Nike and Vanessa Bryant to honor Bryant’s legacy 2020.Īmong NBA stars who wear Bryant’s signature shoes are Lakers Anthony Davis and Malik Monk. Vanessa Bryant made a post on instagram Thursday that read, “ We’re excited to announce our partnership with Nike is going to continue! I am so proud that my husband’s shoes are still the most worn by players on NBA courts and the demand for his shoes remains so desired by his fans around the world.”Īround 20% of NBA players have worn a Nike Kobe sneaker for a game since Bryant died in a helicopter crash that killed him and his daughter, Gianna ‘Gigi’, in Jan. ![]() This means that Bryant’s signature shoes, one of the most popular in the NBA, will be back, nearly a year after Bryant's initial endorsement deal with Nike expired. Kobe Bryant’s widow, Vanessa Bryant announced on Thursday that the Kobe Bryant Estate has reached a new long-term contract with Nike to continue producing footwear and apparel from Bryant's Zoom Kobe series, along with other initiatives.
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